Dubai welcomed 15.2 million international visitors during the first ten months
Dubai is expected to welcome 15.2 million international visitors during the first ten months of 2026.

Dubai’s Department of Economy and Tourism said on Saturday, November 14, 2026, that the emirate welcomed more than 15.2 million international visitors between January and the end of October 2026. The figure represents a 14% increase compared with the same period last year, strengthening Dubai’s position among the world’s leading tourist destinations.

Diverse source markets and expanded air travel
Official figures showed that Western Europe, South Asia and the Gulf Cooperation Council countries were the leading source markets for visitors to Dubai. The continued expansion of direct flight networks operated by national carriers, along with multiple-entry visa facilities, helped attract new segments of leisure and business travellers.

Hospitality and hotel sector records strong performance
Dubai’s hospitality sector recorded average hotel occupancy of 83% over the past 10 months, alongside a notable increase in booked room nights. The emirate also saw the opening of several new beach resorts and luxury hotels, taking total accommodation capacity to more than 155,000 hotel rooms offering international standards of service.

Dubai’s tourism strategy and D33 Agenda targets
The Department of Economy and Tourism continues to run innovative promotional campaigns in international markets, supported by a packed calendar of conferences, exhibitions and major sporting and entertainment events. The efforts support the objectives of the Dubai Economic Agenda D33, which aims to place Dubai among the world’s top three economic and tourism cities.